Over the past 28 years, Sony Entertainment Television (SET) has etched its name in the history of entertainment, pioneering trends, and setting benchmarks that have become industry standards. The channel’s legacy is built on a foundation of compelling storytelling, memorable characters, and introducing the nation to innovative non-fiction formats, both homegrown and internationally acclaimed, that has endeared it to millions of viewers across the country.

Our aim has always been to be the ultimate destination for global entertainment. Understanding the pulse of the nation, the brand has been ahead of the curve in its adoption of reality television with shows like Boogie Woogie, Movers & Shakers, 10 ka Dum, Comedy Circus and The Kapil Sharma Show amongst others. We have also presented and consistently delivered high voltage entertainment in this genre with groundbreaking homegrown formats like Superstar Singer, Super Dancer, India’s Laughter Champion, and India’s Best Dancer, amongst others, to bringing and scaling international formats like Kaun Banega Crorepati, India’s Got Talent, Indian Idol, MasterChef India, Shark Tank India, and Jhalak Dikhhla Jaa to new heights. We have been instrumental in discovering talent and encouraging ordinary people to dream big, and our shows have served as a launchpad for many rising stars who have gone ahead to make a mark for themselves both in India and globally.

We have also been the home of historical narratives like Punyashlok Ahilyabai, Porus, Peshwa Bajirao, Chandragupta Maurya and Prithvi Vallabh, to name a few, as well as mythological sagas like Suryaputra Karn, Vighnaharta Ganesh, Sankat Mochan Mahabali Hanuman, and Mere Sai Shraddha aur Saburi. We’re also extremely excited about bringing viewers a new magnum opus with Srimad Ramayan in January 2024.

SET has pushed the envelope, redefining what Indian television can be with our ability to curate iconic characters and narratives that resonate with our viewers. From the spine-tingling thrills of Aahat to the heartwarming journey of Jassi Jaisi Koi Nahin, from the enduring love stories of Bade Acchhe Lagte Hai and Kuch Rang Pyar Ke Aise Bhi to coming-of-age narratives like Patiala Babes, Ummeed Ka Ticket Zindagi Ka Safar - Ladies Special, Yeh Un Dinon Ki Baat Hai, Parvarish – Kuch Khatti Kuch Meethi, Tara from Satara and Beyhad - we have consistently delivered on its promise of novelty, variety, and quality content.

Our current lineup has been curated to appeal to the new age consumer that includes Kavya, Ek Jazbaa, Ek Junoon - an inspirational story of an IAS officer whose purpose is to serve the common man, a stormy monsoon romance with Barsatein – Mausam Pyaar Ka and the official Turkish adaption of Binbir Gece – Katha Ankahee.

At Sony Entertainment Television (SET), we've always embraced a broader vision and serve as a destination for entertainment enthusiasts, offering a diverse range of content that caters to a wide spectrum of tastes and preferences within the community. As we celebrate our 28th anniversary, we express our heartfelt gratitude to our viewers, who have been our constant companions on this incredible journey, as well as our partners – production houses and the crews on set, directors, writers, actors, and the entire team at SET who strive to ensure that you can have a delightful viewing experience. As we step into another year, we take inspiration from our journey and promise to bring you engaging content that unites, motivates, and entertains you.

Disclaimer: Views, thoughts, and opinions expressed in the blog are solely that of the author, and not necessarily of Sony Pictures Networks India and/or its subsidiaries and affiliates.